Jef I. Richards Quotes

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Jef I. Richards

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Advertising is speech. It's regulated because it's often effective speech....

Advertising is the 'wonder' in Wonder Bread....

Advertising is totally unnecessary. Unless you hope to make money....

Commercial speech is like obscenity... we can't seem to define...

Congress seems to believe that 'Children are our future' is...

Creative without strategy is called 'art.' Creative with strategy is...

Creativity is an advertising agency's most valuable asset, because it...

I believe 'credibility' is one of the biggest issues yet...

I wish all consumers were as gullible as advertising's biggest...

If its not done ethically, advertising won't be trusted. If...

In advertising, sex sells. But only if you're selling sex....

In the world of commercial speech, tobacco advertising bears the...

Is advertising a profession, like law or medicine? How many...

The Death of Advertising? I think that's in the book...

The law requires a paper towel ad to be scrupulously...

There is a huge difference between journalism and advertising. Journalism...

There's so much truly putrid advertising out there it's embarrassing....

While it may be true that the best advertising is...

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