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Rosser Reeves Quotes
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Rosser Reeves
Category:
American Businessman
Type:
Businessman
National: American
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No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
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More Rosser Reeves sayings
Advertising is, actually, a simple phenomenon in terms of economics....
Unless a product becomes outmoded, a great campaign will not...
You must make the product interesting, not just make the...
© 2009
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